Beef + Lamb New Zealand Genetics is on a mission to give breeders and farmers the tools to produce great-tasting beef backed by a strong environmental story, while at the same time improving production efficiency.
The Informing New Zealand Beef (INZB) programme is a seven-year Sustainable Food & Fibre Futures partnership supported by the Ministry for Primary Industries and B+LNZ, which aims to boost the sector’s profits by $460m over the next 25 years.
The objectives of the programme are to: