B+LNZ Genetics exists to help commercial farmers make the most profitable breeding choices for their operation, by developing easy-to-use selection tools.
Our goal is straightforward: to help farmers make their animals better profit generators. This is consistent with our positioning statement: “Genetics for Profit”.
For anything to be more profitable, it also has to be more ‘do-able’. Although the underlying science of genetics may be complex, we want to make applying genetics principles on-farm as straightforward as possible. That will be one of our biggest success measures.