Beef + Lamb New Zealand Genetics is on a mission to give breeders and farmers the tools to produce great-tasting beef backed by a strong environmental story, while at the same time improving production efficiency.

The Informing New Zealand Beef (INZB) programme is a seven-year Sustainable Food & Fibre Futures partnership supported by the Ministry for Primary Industries and B+LNZ, which aims to boost the sector’s profits by $460m over the next 25 years.

The objectives of the programme are to:

  • develop a beef genetic evaluation system that includes traits that are important to New Zealand beef farmers and supports a sustainable beef farming industry
  • create easy-to-use tools that enable data to be efficiently collected, managed, analysed and used by farmers to make profitable decisions for their operation
  • create a new approach to extension design with the goal of increasing farmer engagement across the industry.

INZB INDUSTRY SURVEY: Share your views on beef genetics
The annual Informing New Zealand Beef (INZB) industry survey closes on Monday 4 December.  The survey seeks industry opinions on beef genetics and available genetic tools, helping to inform activities within the INZB programme, but also, importantly, measures changes in views and the uptake of tools in the industry over time.  

Take the survey

About the Programme B+LNZ Genetics with support from MPI is leading the INZB programme. The aim of the seven-year programme is to improve profitability and enhance sustainability across New Zealand’s beef industry through the development and adoption of improved genetics. View Opportunities for Farmers The five main components of the programme focus on building a genetic evaluation and data infrastructure, capturing new data through progeny test herds and the inclusion of commercial farms, developing breeding objectives and indexes, and supporting farmer uptake of new genetic information. View Tools and Resources INZB will focus on breeding objectives and traits that are important to New Zealand beef farmers. Tools and resources developed through the programme will enable commercial farmers to select the right genetics quickly and easily for their farm system and environment. View Governance and Advisory Groups The INZB programme is supported by a number of groups that provide governance functions, industry perspectives and technical review. View