Beef + Lamb New Zealand Genetics is on a mission to give breeders and farmers the tools to produce great-tasting beef backed by a strong environmental story, while at the same time improving production efficiency.

The Informing New Zealand Beef (INZB) programme is a seven-year Sustainable Food & Fibre Futures partnership supported by the Ministry for Primary Industries and B+LNZ, which aims to boost the sector’s profits by $460m over the next 25 years.

The objectives of the programme are to:

  • develop a beef genetic evaluation system that includes traits that are important to New Zealand beef farmers and supports a sustainable beef farming industry
  • create easy-to-use tools that enable data to be efficiently collected, managed, analysed and used by farmers to make profitable decisions for their operation
  • create a new approach to extension design with the goal of increasing farmer engagement across the industry.

Trait Prioritisation Survey

The Informing New Zealand Beef programme is asking beef farmers to take part in a Trait Prioritisation Survey to help inform the direction the programme takes in developing a genetic evaluation system for the industry. The survey aims to gain valuable insights into farmer demographics, views and behaviours around genetics and indexes, and trait preferences. It will also help prioritise traits of importance for those taking part in the research.
 
Take our survey and tell us what traits are important to you.
 
About the Programme B+LNZ Genetics with support from MPI is leading the INZB programme. The aim of the seven-year programme is to improve profitability and enhance sustainability across New Zealand’s beef industry through the development and adoption of improved genetics. View Opportunities for Farmers The five main components of the programme focus on building a genetic evaluation and data infrastructure, capturing new data through progeny test herds and the inclusion of commercial farms, developing breeding objectives and indexes, and supporting farmer uptake of new genetic information. View Tools and Resources INZB will focus on breeding objectives and traits that are important to New Zealand beef farmers. Tools and resources developed through the programme will enable commercial farmers to select the right genetics quickly and easily for their farm system and environment. View Governance and Advisory Groups The INZB programme is supported by a number of groups that provide governance functions, industry perspectives and technical review. View